Thursday, October 3, 2013

World Wildlife Fund guerrilla art in France

Blog post for 10/4 based on Social Media
In 2009 the World Wildlife Fund (WWF) placed 1,600 paper mache miniature Giant Pandas in the town square of Nante, France. This article is some what dated, but the message is still quite important. The point of this demonstration was to encourage the protection of this majestic creature. By showing all 1,600 pandas in one spot a person can see something must be done to help the pandas. Their message is to raise awareness for issues that surround the Giant Panda. These issues include poaching, large scale construction, bamboo harvesting, and conversion of forests for agricultural uses. The reason they selected to put specifically 1,600 paper mache pandas in Nante is because that number represents the number of remaining Giant Pandas in the world today. The digital media aspect comes from the publicity of the guerrilla campaign. When the pictures of this event went viral, all of the world saw what happened in France. The WWF has used guerrilla art style campaign in the past to raise awareness for endangered animals. This important message from the WWF shows the worsening condition of pandas with only 1,600 left in the world. Although this number is up from 1,000 in 1985, pandas are still considered endangered. 
Picture of pandas in France:

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